Ikrux

Head of Martech

Experiences:

●One or more 3 rd party marketing solutions Are you e.g. Adobe Analytics/Marketing Cloud, Salesforce, IBM Unica, Blueshift, Oracle etc. experience

Working with any of the commercial d in… distributions of Hadoop (Hortonworks, Cloudera, MapR, etc.). Strong technical competence to perform advanced marketing analytics: Coding skills (java or python), experience performing analysis with large datasets, analytics tools experience (Hadoop, PySpark, SAS, SQL, HIVE etc.)

Data Integration on traditional and Hadoop environments

Modern marketing customer data sources and services like CDP’s (Customer Data Platforms), DMP’s (Data Management Platforms), and ID Management, and how to leverage data for improved marketing effectiveness.

Expertise in digital marketing reporting, analytics, and attribution methodologies including multi-touch attribution, deterministic and probabilistic attribution, and tagging methodologies for improved attribution fidelity.

Key Responsibilities:

Drive technology strategy, technology stack selection, implementation and R&D of Responsibil marketing technology for Consumer Banking regionally to transform Client as the most intelligent bank.

Manage the technology team (based in Singapore and Hyderabad) responsible for developing and supporting in-house and/or vendor solutions that power marketing technology across Consumer Banking Group

Implement modern Marketing technology solution and best practices that deliver strong business results and impact

Partner with the Marketing and Analytics Business teams in Consumer Banking to deliver marketing technology solutions that meet the business needs

Skilled at condensing analysis into actionable insights to inform business decisions within marketing, and influence / transform business performance

 Resource planning, recruitment and key talent development

Drive improvements in our development practice of continuous delivery and promote cloud computing and open source solutions where applicable.

Performs code reviews as required

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