●One or more 3 rd party marketing solutions Are you e.g. Adobe Analytics/Marketing Cloud, Salesforce, IBM Unica, Blueshift, Oracle etc. experience
●Working with any of the commercial d in… distributions of Hadoop (Hortonworks, Cloudera, MapR, etc.). Strong technical competence to perform advanced marketing analytics: Coding skills (java or python), experience performing analysis with large datasets, analytics tools experience (Hadoop, PySpark, SAS, SQL, HIVE etc.)
● Data Integration on traditional and Hadoop environments
● Modern marketing customer data sources and services like CDP’s (Customer Data Platforms), DMP’s (Data Management Platforms), and ID Management, and how to leverage data for improved marketing effectiveness.
● Expertise in digital marketing reporting, analytics, and attribution methodologies including multi-touch attribution, deterministic and probabilistic attribution, and tagging methodologies for improved attribution fidelity.
●Drive technology strategy, technology stack selection, implementation and R&D of Responsibil marketing technology for Consumer Banking regionally to transform Client as the most intelligent bank.
●Manage the technology team (based in Singapore and Hyderabad) responsible for developing and supporting in-house and/or vendor solutions that power marketing technology across Consumer Banking Group
● Implement modern Marketing technology solution and best practices that deliver strong business results and impact
● Partner with the Marketing and Analytics Business teams in Consumer Banking to deliver marketing technology solutions that meet the business needs
● Skilled at condensing analysis into actionable insights to inform business decisions within marketing, and influence / transform business performance
Resource planning, recruitment and key talent development
● Drive improvements in our development practice of continuous delivery and promote cloud computing and open source solutions where applicable.
● Performs code reviews as required